New resource: BRAD Insight

Access to the BRAD Insight service has been enabled in eSearch. Access is by a resource-specific username on-campus and off-campus. The resource is described as follows:

A searchable database of marketing and media intelligence.

The data is collated in association with a wide range of respected industry research bodies, including: Audit Bureau of Circulations, Barb, Cinema Advertising Association, Institute of Practitioners in Advertising, National Readership Survey, Nielsen Media Research, Office for National Statistics, Outdoor Advertising Association, Postar, Rajar and WARC.

As LLR has a licence for eight simultaneous users of this resource an additional note has been added to eSearch as follows:

Up to eight members of Nottingham Trent University can access this resource at the same time. If you see a message indicating that all of NTU’s licences for BRAD are in use, please try again later.

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